HI, I’M PETRA

(But you might also know me by my middle name, Nora)

The “official” bio no one asked for: Fueled by a deep obsession with human behavior, neuropsychologist Petra Sousa transformed her knowledge into a thriving, soul-led business. For over a decade, as a leading buyer psychology expert, author, and business mentor, Petra has equipped thousands of coaches with the tools to convert their expertise into predictable, high-ticket income.

The real me: I once soullessly accepted the traditional script: degree, corporate, family. That happiness meant being miserable, unchallenged, and on autopilot until retirement, always smiling while putting my needs last. But then that audacious millennial spirit awoke, stumbled upon neuropsychology & buying behavior, and I’ve been obsessed ever since. I’m not here for golden ceilings or designer bags. I’m here to show you how it’s done without the sparkles. My only mission is real results, delivered by keeping it real.