Like you, I have a story …

The Third Wheel Who Snapped.

Let’s start with some drama. I’m the third wheel who never fitted in, no matter how desperately (and embarrassingly hard) I tried. Chasing parental approval, pretending to love my life, my high-school sweetheart, and my “ambitious” tax lawyer career.

But then, I SNAPPED: quit my job,  relationship, and the entire script the same day with one goal. To feel alive, rebellious.

My audacious millennial spirit FINALLY woke up.

A line of really bad decisions later,  I stumbled upon neuropsychology & buying behavior, and I’ve been obsessed ever since. Accepting my fate as a wildly introverted ADHDer, I knew I was never meant to fit in. I was also never meant to be an employee. Seriously, I suck at taking orders! I needed to create my own world. And so I did. 

Now, 2,000+  clients later, my passion to empower millennials to turn their expertise into a high-ticket business is only growing stronger. We know real-life stuff. And we learned the hard way: no ChatGPT, social media, the internet, or emotionally available parents. 

What I want you to know – right now

If you spend 5 minutes on social media, you know the script: 30k in 30 days, or that magical path to 6 or even 7 figures. It’s douchebag marketing.

Not because it is not possible. It has been done before. But realistic? No. We are talking about less than 1% who accomplished this. Statistics show that close to 90% of coaches quit before ever landing their first high-ticket client.

Good news: there is no secret.  None.
Bad news: “effortless” & “aligned” is a myth during those first years.

My job is to make it as simple and straightforward for you to step into this uncomfortable chapter of becoming a true CEO and entrepreneur. This doesn’t come naturally to us. We are trained and brainwashed to be excellent employees, not leaders. It’s kinda the whole point that it doesn’t feel aligned and comfy at first.