THE INTERNET IS WONDERING
Who Is Petra Sousa?
THE STORY BEHIND THE FACE
The Third Wheel Who Snapped
Written in the 3rd person, without shame, by herself.
Meet Petra Sousa, the third wheel who never fitted in, no matter how desperately (and embarrassingly hard) she tried. She started like any other fuck-up chasing parental approval, pretending to love her life, her high-school sweetheart, and her “ambitious” tax lawyer career. Then, she SNAPPED: quitting her job, her relationship, and the entire script to finally LIVE.
That was fun for a while, until it wasn’t. A line of bad decisions later, she found a weird obsession with neuropsychology, and more specifically, buyer’s behavior. Accepting her fate as a wildly introverted ADHDer, she stopped trying to fit into a space and just created her own. Now, 2,000+ clients later, she’s obsessed with empowering female mindset coaches to claim their 6-figure (and more) potential by doing things their own way. She’s still the outsider, and she wouldn’t have it any other way. Living her life with her guy, daughter, and a whole range of furry friends, she found (one of) her mission.
THE MISSION
TO HELP YOU GROW A RELIABLE & CONSISTENTLY GROWING COACHING BUSINESS
ALERT: unicorn promises only make one person rich, and it ain’t you!
If you spend 5 minutes on social media, you know the script: 30k in 30 days, or that magical path to 6 or even 7 figures. It’s douchebag marketing.
Not because it is not possible. It has been done before. But realistic? No. We are talking about less than 1% who accomplished this. And while everyone is flashing 6 and 7-figure years, statistics show that close to 90% of coaches quit before ever landing their first high-ticket client.
Building any business relies on mindset, energy, consistency, and strategy. And NONE of these things come naturally to us. We are trained and brainwashed to be excellent employees, not leaders.
So my job is to make it as simple and straightforward for you to step into this uncomfortable chapter of becoming a true CEO and entrepreneur.
And when you commit to “the shift” this can happen as fast as within 30 days.
SCOOP ALERT
The “Secret” Sauce That Helped Over 2000 Clients
I am not here to show you golden ceilings and designer bags. I’m here to show you how it is done without the sparkles. My only mission is to get you results, and the only way I know how to do that is by keeping it real.
The “Secret”? ‘m fascinated (borderline obsessed) by why people buy. Not surprising knowing my background in neuropsychology. For over a decade, I’ve studied what triggers buying decisions, and I pass that “unfair advantage” directly on to my clients, and of course my own sales.
Signing a client is the simplest. Turning that into a sustainable and consistently growing ecosystem is the challenge. I’m here for the “dirty” work, not the easy wins. So if you are really ready to build your business, let’s talk.
START HERE
BECAUSE JUST THINKING ABOUT SUCCESS WILL NOT WORK
the #1 choice
She Sells High-Ticket
If you’re ready to simplify your sales process, understand how your best clients really make decisions, and build unshakable belief in your value, this book is your next move. She Sells High-Ticket delivers the surprisingly simple high-ticket strategy, mindset, psychology & energy to make signing high-ticket clients a predictable reality for female coaches.
No matter whether you want to grow your membership, fill your group program, or sign more 1:1 clients, this book walks you through it.
Or CLICK HERE for the digital version for just $14.95
& JOIN THE MASTERCLASS
BECAUSE SUCCESS LOVES SPEED
The Masterclass: How to Sign Clients in 30 Days or Less
Join me during this live masterclass and in just one morning, you’ll leave with a simple, yet wildly effective plan to sign your next clients in 30 days or less. (and use it again and again to attract clients consistently)
Are you going to keep treating your multi-six-figure (or seven-figure) potential like a “could’ve been” or are you finally ready to claim the income and impact that’s rightfully yours?
** These results were achieved
within 30 days
© Petra Sousa 2025, All Rights Reserved